ios · coming soon · waitlist open

one task
per day.

get one thing done every day. one task. one small creature who cares. nud reacts to your day in real time — happy when you're moving, judging when you've ghosted, asleep at midnight with no grudge held.

no spam. one email when nud is ready. 2,400+ already in.
9:43
thursday · apr 9
today, one thing.
today's thing
finish the client brief for the cafe rebrand
due 6:00 pm · 8h left
01 / character

nud's watching

the same face across the lock screen, the app, the interstitial, and the block screen. one continuous emotional thread.

trigger
feeling good
a new task is set. nud is on board.
trigger
happy
task just completed. brief, genuine.
trigger
neutral
2h after a completion. resting state.
trigger
sad
no task set for a full day.
trigger
angry
deadline missed today.
trigger
judging
3 missed deadlines in a row.
02 / mechanic

the escalation.

one task, one deadline. nud is present at every point of the day, and the friction gets firmer if you keep drifting — never mean, always tied to your own commitment.

9:43
thursday · apr 9
today, one thing.
today's thing
finish the client brief
due 6:00 pm · 8h left
step 01
set the thing.
one sentence. one deadline. no categories, no priority, no projects. the decision gets made once, and present-you doesn't have to negotiate with it later.
2:17
opening · tiktok
hey. before you go in there —
you still have a thing.
finish the client brief
i'll do it
open anyway
unlocking in 1.0s…
step 02
the pause.
reach for tiktok on autopilot and nud appears first. one second before either button is tappable. it's not a block — it's a breath. your task, named, reminding you what you said mattered.
6:42
tiktok · blocked
finish the client brief
the deadline passed.
i'm not mad. i'm just here.
finish the thing →
step 03
the consequence.
deadline passed. the chosen apps lock. nud sits on the block screen holding your task. dismiss is always possible — the power is in the buy-in, not enforcement.

you don't need a better list.
you need one clear thing to do today — and something to actually give a damn whether you do it.

03 / philosophy

what nudge is not.

nud is simple. we believe the most powerful thing you can do is focus on one thing — and actually do it.

not this

a to-do list.

the one-task constraint is the product. the moment a second task is possible, it becomes another list you'll stop trusting in two weeks.

not this

a hard blocker.

nud can be disappointed, not punishing. and it shouldn't. the choice is always yours — the mechanic's power is voluntary buy-in. nud is just here to remind you that you said this mattered.

not this

a zen app.

no focus scores. no breathing exercises disguised as productivity. nud doesn't promise peace — it helps you earn it. one task, done. that's the whole thing.